Here are ten ways to build your client base, and ultimately make sure the clients keep-a-coming..
10. Refer a client/affiliate program
Refer customers Setting up a referral or affiliate program can be something as simple as offering discounts on your prices to clients that refer new clients, or something as complicated as full blown affiliate programs with ongoing commissions for successful client signups. I find too many consultants think of this as bothering a past client, but if you offer them a kickback for mentioning your good services to their friends that need them...it seems like such an obvious double win to me. So what are you doing to leverage your current client list for a bigger, better looking one?
9. Optimize your site/resume
This is one of those "oh snap" moments. It's such a simple idea, but few of us are doing it. As SEOs we spend our days helping people rank their sites higher, and optimize for more conversions. Well uhmmm, what about your site? I know you are doing all the right stuff to make sure you rank #1 for "best SEO consultant in the universe" but what about when they actually land on your site? Is it easy for them to request more info? How about trust signals, testimonials, and other valuable information...is it doing it's job? Potential clients will naturally spy on you check out your website and resume. Do you know what they are going to find? Is it enough?